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Hubbard & O'Brien motivate the study of economics through real business examples. The book motivates users by demonstrating how real business uses economics to make real decisions on a daily basis. Covers the different Market Structures in an intuitive fashion so that readers of all backgrounds and fields can grasp the importance and flow of these concepts. Chapter opening cases, examples and figures motivate the economic principles covered, while Solved Problems provide models of how to solve an economic problem – keeping readers focused on the main ideas of each chapter, and preventing them from getting bogged down due to a lack of basic math or "word problem" skills.
Cover a core of microeconomics topics, then lend an additional business emphasis by covering one or more optional chapters: Business Firms, Corporate Governance, and the Stock Market; Monopolistic Competition: The Competitive Model in a More Realistic Setting; or Pricing Strategy.
MARKET: For anyone in business who wants to benefit from understanding the economic forces behind their work.
- Sales Rank: #858324 in Books
- Published on: 2007-11-16
- Original language: English
- Number of items: 1
- Dimensions: 10.86" h x .90" w x 8.46" l, 3.14 pounds
- Binding: Paperback
- 704 pages
From the Back Cover
Where are you headed?
No matter what your career, you will need to understand how economic forces affect you and your work.
Hubbard/O’Brien, Microeconomics 1/e gives you the motivation and the tools to understand those forces.
You’re on your way.
About the Author
Glenn Hubbard policymaker, professor, and researcher.
R.Glenn Hubbard is the Dean and Russell L. Carson Professor of Finance and Economics in the Graduate School of Business at Columbia University and Professor of Economics in Columbia’s Faculty of Arts and Sciences. He is also a research associate of the National Bureau of Economic Research and a director of Automatic Data Processing, Black Rock Closed-End Funds, Dex Media, Duke Realty, KKR Financial Corporation, and Ripplewood Holdings. He received his Ph.D. in economics from Harvard University in 1983. From 2001–2003, he served as Chairman of the White House Council of Economic Advisers, and from 1991–1993, he was Deputy Assistant Secretary of the U.S. Treasury Department. Glenn Hubbard’s fields of specialization are public economics, financial markets and institutions, corporate finance, macroeconomics, industrial organization, and public policy. He is the author of more than 90 articles in leading journals, including the American Economic Review, Journal of Finance, Journal of Financial Economics, Journal of Political Economy, Journal of Public Economics, Quarterly Journal of Economics, RAND Journal of Economics, and Review of Economics and Statistics. His research has been supported by grants from the National Science Foundation, the National Bureau of Economic Research, and numerous private foundations.
Tony O’Brien award-winning professor and researcher.
Anthony Patrick O’Brien is a professor of economics at Lehigh University. He received his Ph.D. from the University of California, Berkeley, in 1987. He has taught principles of economics for more than 15 years, in both large sections and small honors classes. He received the Lehigh University Award for Distinguished Teaching. He was formerly the director of the Diamond Center for Economic Education and was named a Dana Foundation Faculty Fellow and Lehigh Class of 1961 Professor of Economics. He has been a visiting professor at the University of California, Santa Barbara, and the Graduate School of Industrial Administration at Carnegie Mellon University. Anthony O’Brien’s research has dealt with such issues as the evolution of the U.S. automobile industry, the sources of U.S. economic competitiveness, the development of U.S. trade policy, the causes of the Great Depression, and the causes of black–white income differences. His research has been published in leading journals, including the American Economic Review, the Quarterly Journal of Economics, the Journal of Money, Credit, and Banking, Industrial Relations, and the Journal of Economic History. His research has been supported by grants from government agencies and private foundations. In addition to teaching and writing, Anthony O’Brien also serves on the editorial board of the Journal of Socio-economics.
Most helpful customer reviews
15 of 16 people found the following review helpful.
Good book for economics beginners, the extras not so great
By FOFTUANX
This is a really good book if you want to learn the basics of micro economics. The topics are split up nicely into sections, the definitions are clear and concise, and the material is backed up with plenty of graphs and diagrams.
The reason this book only gets 3 stars:
1) It's expensive for a paperback. After being hauled around in my backpack for a semester, some of the pages started falling out. Good luck selling this book after the bindings go out.
2) The supplemental MyEconLab, the only testing and quizzing portion, has problems. It only works in Internet Explorer when you install the necessary plugins. Tough luck for those of us who use Linux and/or Firefox.
On top of that, MyEconLab is finicky. Many of the graphing problems will be counted wrong if you graph a line one unit too long, even though it is still a correct solution. At other times, a missing negative sign or a rounding error will lose you credit on the entire, multi-part question. Sometimes, MyEconLab will count an answer wrong for no reason. Pearson Education has supposedly been fixing the bugs so they may or may not be a problem anymore.
My final gripe with MyEconLab is that if you buy the book used, you have to shell out more cash to gain access to the online supplement.
Overall, if you want a good textbook to learn micro economics, this book is not bad. You can probably find books with similar information and a hard cover for about the same price. As long as you buy it used and don't use the online portion, I recommend this book. If you are counting on using MyEconLab, you may be in for a disappointment.
1 of 1 people found the following review helpful.
Good book
By EconToast
It's actually readable! I'm amazed! The concepts are well laid out and as far as dense textbooks go, this one is totally accessible.
0 of 0 people found the following review helpful.
Hubbard
By DieselChadron
I read this book once upon a time in an econ 101 class. After reading this book, I was (and am still) able to really understand the world much better. I am able to think about all of these crazy political ideas with some objectivity. Mostly, I am able to make better life decisions, I feel. Read it. I think you'll agree.
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