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Really want to know how to fail? Consistently? Massively? Irrevocably?
Steve McDermott’s spent years studying the world’s greatest failures: those extraordinary individuals who’ve spectacularly underachieved in every walk of life. They all use the exact same skills and strategies--and you can learn them, too. (Maybe you know some already!) In this quick, incredibly practical guide to failure, McDermott brings together dozens of state-of-the-art techniques guaranteed to help you crash, burn, and disappoint everyone in your life. In just minutes, discover how to fail at...
• Leadership • Relationships • Personal growth • Achieving happiness
• Teamwork • Planning • Goal-setting • Careers
• Financial security • First impressions • And so much more!
DANGER: Do NOT attempt to reverse these techniques. If performed in the opposite fashion, they may cause spectacular success. The publisher and author will not be held responsible for wealth, happiness, or career achievements resulting from the use of these skills and strategies in reverse.
- Sales Rank: #3650254 in Books
- Published on: 2008-01-20
- Original language: English
- Number of items: 1
- Dimensions: 7.00" h x .37" w x 7.00" l, .67 pounds
- Binding: Paperback
- 208 pages
About the Author
Steve McDermott is one of the UK’s top motivational speakers, personal coaches, trainers, and consultants. The world’s #1 expert on failure, he’s been featured on everything from CNN to BBC Radio.
Most helpful customer reviews
3 of 3 people found the following review helpful.
Flipping the positive and negative mindset helps to make you think a bit more...
By Thomas Duff
Yes, I like self-improvement books as it only takes one or two ideas to radically change your approach and effectiveness in life. But if you read enough of them, it's a bit too easy to skim over certain things thinking "heard that, done that." Steve McDermott throws a curve ball in the genre by writing a book titled How to Be a Complete and Utter Failure in Life, Work & Everything: 44 1/2 Steps to Lasting Underachievement. Obviously, you know you're going to get improvement tips, but the framing of them in the negative helps to slow you down a bit...
McDermott's book consists of 44.5 chapters, or "steps", on how to continue along the same path of failure that the vast amount of people tread on a daily basis. So you start out with things like "Don't decide what you want. If you do decide what you want, don't think about why you want it. And if you do decide why you want it, commit to believing you can't have it." "Don't have any goals" is a pretty common theme for the less-than-stellar achievers in life, as is "Don't stop being an unthinking dog." Each step contains the negative exhortation, followed by a quote to avoid, details on why it's important not to do this particular step, and ending with actions not to take. The simple act of flipping the dominant idea from "do" to "don't" is enough to make you think a bit more about what he's actually telling you to do. Couple that with his very humorous writing style, and this book is not only useful but fun.
The only thing I found a bit strange/odd/difficult was the constant changing from the negative to the positive tense. Most of the chapter explains why that opposite reaction is used to accomplish greater things and be more effective. But he often changes from a "this is why this works" to a "so don't do it" so quickly that it makes for a difficult narrative flow. I still like the overall negative/positive angle, but you do have to work at some of the transitions to avoid thinking that you perhaps really *shouldn't* do what he's telling you not to do.
A fun read, well worth working through, especially for those who have an aversion to these types of books. At least if you fail, you'll have someone to look up to now. :)
3 of 3 people found the following review helpful.
Motivated? Phah! I can't be motivated!
By bb42
I've been through a heat of self-development philosophies in my numerous years in this world, but none quite like this one. I would have thought I was wise enough to see through the reverse-psychology ploy, but from the beginning of this delightfully easy read and entertaining book made a miracle happen - a smile - and I felt energised to reflect on some areas in my life where I may have left to soak and may need a good frothing! I was privileged enough to catch Steve live -- and he's as charming as he is in the book. A good read and a must for anyone who feels stuck in a rut.
2 of 2 people found the following review helpful.
A funny look at serious issues
By M. L Lamendola
What a delightful book. McDermott has wit on par with Monty Python and insight on par with Tom Rogers. Using reverse logic, McDermott provides a treasure trove of solid advice under the guise of comically telling you how to fail. This makes the reader think about the actual point being made, and that process aids in remembering. McDermott also helps the reader's memory by including pithy quotations.
The book weighs in at 196 pages, and consists of 44 short chapters (chapter 44 is labeled 44 1/2). Each chapter addresses a specific step to take if you want to ensure you are a complete and utter failure. These include such things as:
* Don't do things on purpose.
* Don't spend any of your time on the future.
* Don't involve other people.
* Don't commit to lifelong learning.
These are precisely the things that differentiate successful people from those who merely glide along (or worse). By assuming the position of wanting to be a failure, McDermott has some fun while also bringing up issues all of us should take seriously.
Each chapter starts with a relevant quote, such as this one from Chapter Five: "Never let your memories be greater than your dreams." (Doug Ivestor). In keeping with the "how to fail" theme, these are designated "Quote to Avoid."
McDermott talks about how you can avoid whatever it is that chapter advises you against. In doing this, he addresses the excuses people use for not doing those things (as if these are the correct reasons), resources to avoid, steps not to take, habits not to form, and so forth. He sums up each chapter with a box called "Action not to take." Of course, if you do the opposite of all this you will be a success rather than a failure.
The text also contains instructive anecdotes from people who have succeeded (McDermott cautions you not to do whatever it is they did) and those who have failed (follow their pattern and do what they did, McDermott advises).
Like many self-help or self-improvement books, this one is light reading. But that's not because it lacks substance. It's because the author uses plain language and writes clearly, and the book is not quite a couple hundred pages. If you're into reading these kinds of books, this is a good one to add to your collection. You may want to read one chapter a day for 44 days.
The effort McDermott put forth to serve the reader is evident. This isn't a fluff piece for selling on McDermott's rubber chicken circuit. The book stands on its own as easily worth its price.
And there's something more that puts this book in rare company. McDermott is a speaker and author in the U.K., so he doesn't have the bad American author habit of lacing a "nonfiction" book with unrelated personal political views. Missing also is the now common presentation of disinformation as fact.
At one time, the absence of these things was unremarkable and expected. Today, the absence is both remarkable and pleasantly surprising. This is the kind of writing that helps build a book-reading population, something that has unfortunately been on the decline for years.
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