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Written for the moderately experienced Java programmer, this book builds on readers¿ existing knowledge of object-oriented programming and covers all important aspects of Standard C++—emphasizing more lower-level C-style details later in the presentation. Chapter topics include philosophy of C++, simplest C++, pointers and reference variables, object-based programming: classes, operator overloading, object-oriented programming: inheritance, templates, abnormal control flow, input and output, collections: the standard template library, primitive arrays and strings, C-style C++, and using Java and C++: the JNI. For new C++ programmers converted from Java.

• Sales Rank: #98435 in Books
• Published on: 2003-11-07
• Original language: English
• Number of items: 1
• Dimensions: 9.20" h x .70" w x 6.90" l, .99 pounds
• Binding: Paperback
• 304 pages

From the Back Cover

For experienced Java programmers and students who require the skills of C++ programming, best-selling author Mark Allen Weiss bridges the gap. He efficiently presents the complex C++ language in this well-designed tutorial/reference that both students and seasoned programmers will appreciate. The book is ideal as a primary text for intermediate C++ courses, as a supplemental no-nonsense reference for other courses, or for independent learning by professionals.

C++ for Java Programmers is a concise, well-written text that provides authoritative and up-to-date coverage of key features and details of C++, with a special focus on how C++ compares to Java. The book's approach shows knowledgeable students or professionals how to grasp the complexities of C++ and harness its power by mutually addressing the benefits and the pitfalls of the two languages. By highlighting the features and comparative elements of each language, and building on the reader's existing knowledge of object-oriented programming, C++ for Java Programmers enables users to master the essentials of C++ quickly and thoroughly.

Key Features

• Includes insightful comparisons of the two programming languages throughout the text and points out the subtleties of C++
• Succinctly covers the pertinent highlights of STL (Standard Template Library) and the most effective use of templates
• Explains the use of the powerful JNI (Java Native Interface) for combining Java and C++
• Includes a summary of key C++ features and issues with each chapter
• Provides extensive treatment of C details the programmer is likely to encounter in C++
• Companion Website for complete online source code at:
  http://www.prenhall.com/weiss
• Available Instructors Resource CD-ROM

Excerpt. © Reprinted by permission. All rights reserved.

For many years, C++ was the defacto language of choice in introductory Computer Science courses, due largely to its support for object-oriented programming, as well as its wide adoption in industry. However, because C++ is arguably the most complex language ever to be widely-used, Java, which also supports object-oriented programming, recently has emerged as the preferred introductory language. Nonetheless, demand for C++ skill is still high in industry and most universities require C++ programming at some point in the Computer Science curriculum. Although Java and C++ look similar, programming in C++ is somewhat more challenging and filled with subtle details. While there are many books that thoroughly describe C++ (see the Bibliography), the vast majority exceed 1,000 pages and, for the most part, are written for either experienced industry programmers or novices.

This book is designed as a quick start guide for students who are knowledgeable in an object-oriented language (most likely Java) and would like to learn C++. Throughout the text, we compare and contrast Java and C++, and show C++ substitutes for Java equivalents. We do not describe in detail basic concepts (such as inheritance) that are common in both C++ and Java; rather, we describe how the concepts are implemented in C++. This helps achieve one of the important goals of this book, which is to keep the page count reasonably low. Consequently, this book is not appropriate for students who have limited or no prior programming experience.

Organization The book begins with a brief overview of C++ in Chapter 0. In Chapter 1, we describe some of the basic expressions and statements in C++, which mostly mirror simple Java syntax. Functions, arrays, strings, and parameter passing are discussed in Chapter 2. We use the modern alternative of introducing and using the standard vector and string classes in the C++ library, rather than the older-style built-in array constructs.

Chapter 3 describes pointers and reference variables, paying particular attention to the host of pitfalls that await a C++ programmer. Chapter 4 is a long chapter that describes the basics of classes.

Two C++ features that are not part of Java are operator overloading and templates. Operator overloading is discussed in Chapter 5 and templates are discussed in Chapter 7. In between, we cover inheritance in Chapter 6. In Chapter 8, we examine exceptions in C++, as well as older library routines such as abort.

The next two chapters discuss some C++ libraries. Chapter 9 deals with I/O and Chapter 10 introduces the Standard Template Library, which is the C++ equivalent of the Collections API. Both libraries are complex enough to require an entire book: We provide the most important highlights, rather than attempting to list every detail.

Many courses will require C programming in addition to C++ programming. Because C++ builds on C, many C programming techniques are also found in C++, although in C++ they are not always the preferred way to do things. Chapter 11 covers primitive arrays and strings. As we mentioned earlier, modern C++ uses library classes as an alternative. Nonetheless, primitive arrays and strings will almost certainly be encountered by any C++ programmer, and the techniques are essentially the same in C++ and C. Chapter 12 covers C idioms that are occasionally used in C++, but probably should be avoided. Finally, in Chapter 13, we describe the Java Native Interface (again a whole book can be written on this one topic), which allows Java programmers to implement their methods in C++ or C.

Most helpful customer reviews

15 of 17 people found the following review helpful.
Excellent Accelerated Intro to C++
By Adam Dukovich
Although C++ is definitely on the decline, it will be a major force in the programming world for years to come. This book is an excellent intro to the language taught specifically for a person with some Java experience, and it does do an effective job of comparing and contrasting the two languages. The analogies, I feel are invaluable to understanding abstract concepts in C++, and the approach is better than starting from the ground up, if you understand Java at a fundamental level. I also have to disagree with the reviewer below: the writing is quite good, it's concise and not excessively technical. I suspect that that reviewer is unfamiliar with contemporary texts on computer science, because this is one of the more readable ones I know.

Although the latter few chapters were not, I feel, exceptionally helpful, the book is a much better and lighter (not to mention cheaper) alternative to others out there, and is quite worth it, in every way.

5 of 5 people found the following review helpful.
Great book for (experienced) JAVA (and C ?) programmers
By Philippe Adjiman
Very useful. It respects its contract: saving your time by progressively build on your Java background the core concepts necessary to understand the C++ language (instead of reading a 1000 pages reference book). Sometimes the comparison of design issues between JAVA and C++ (for instance about class immutability) suppose that the reader has already a solid knowledge about object oriented programming and/or design patterns, but not necessarily requires it (by the way, if you're a JAVA programmer and you didn't read Effective Java Programming Language Guide, you may have missed something). Along with a strong experience in C, this book allow you to become an intermediate C++ programmer in only few days !

And remember: "[...] it is certainly not true that Java is better than C++, neither would we say that C++ is better than Java. Instead, a modern programmer should be able to use both languages, as each language has applications that can make it the logical choice". I deeply agree with the author's opinion.

6 of 7 people found the following review helpful.
Great For Students
By Andrew
I used this book in an introductory C++ class in college. Being a senior in Computer Science who has only been taught with Java, this book is a great starter to get into the world of C++. Nearly everything that is explained in the book is given an equivalent example in Java.

Having never used C++ before, I can recommend this for those who are starting with C++, but have a strong Java background. I wouldn't recommend this as an introductory book for a beginner in the world of programming, as it delves into many advanced topics right away.

See all 10 customer reviews...

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For courses in electronic technology. The single most useful pocket reference for any electronics student. This third revision has been refined through it's fifteen years of use and the author's thirty years of teaching experience to include just the information students are likely to be looking for.

• Sales Rank: #1100385 in Books
• Brand: Metzger, Daniel L.
• Published on: 1998-02-01
• Original language: English
• Number of items: 1
• Dimensions: 5.70" h x .70" w x 3.20" l, .38 pounds
• Binding: Paperback
• 352 pages

From the Back Cover

A new update to the most useful pocket reference for every electronics professional.

* Defines more than 1000 electronics and computer terms and acronyms.
* 150 pages of new coverage includes Windows 95, C++, short-wave radio time signals and much more.
* Previous edition sold over 18,000 copies!
This handy reference brings together all the most important electronics charts, tables, definitions and formulas in one place. The Electronics Pocket Handbook contains all the component data, formulas, standards, symbols and codes commonly used in electronics, plus an extensive dictionary of computer and electronics terms. It covers topics as diverse as wire tables, radio frequency assignments, computing, batteries, semiconductor heat-sinks, winding resistance , and more. New additions and expansions include active filter circuits, Doppler equations and antenna signal strength formulas, PC card edge connector pinouts, Windows 95 functions, electronics safety and first aid, and the Internet. Best of all, it fits in your pocket or in a corner of your briefcase or toolbox. This is an essential resource for all practicing electrical engineers, computer technicians, students, and amateur electronics enthusiasts, as well as managers and salespeople in the electronics industries.

DANIEL L. METZGER has over 32 years experience in electronics, and currently teaches electronics at Monroe County Community College. He resides in Lamberville, MI.

About the Author

Daniel L. Metzger has over 32 years experience in electronics, and currently teaches electronics at Monroe County Community College. He resides in Lamberville, MI.

Most helpful customer reviews

7 of 8 people found the following review helpful.
Worth the money
By Internet User
This little book is packed with plenty of great information, tables, charts, formulas, defenitions, math, plenty of circuits, analysis methods and more. Plenty of advanced topics, its not cryptic to newbies and if you are an experienced engineer it wont bore you either. I think this book is worth every penny and then some.

1 of 1 people found the following review helpful.
A book to keep in your toolbox
By Mr. Hacks
There is some dated materials in the Electronics Pocket Handbook, but the majority of the information is quite relevant and informative.
There are pleanty of tables for quick calculations and several short explainations of some concepts in electronics.

However, those with weak eyesight should use a mangifying glass with this book. It wouldn't be a "Pocket Handbook" if it was in Large Print.

2 of 5 people found the following review helpful.
Good and easy electronics
By Oscar Ariza
The book is very clear on the concepts. Give the basis needed in a very brief way. I do like the style for beign very precise and concrete, giving the reader an opportunity to learn in a fast and easy way!

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This work presents models of consumer behaviour to underscore the complex interrelationships between the individual consumer and his or her social realities. It includes a website, including additional examples, links to relevant sites, additional text and interactive case studies.

• Sales Rank: #5030258 in Books
• Published on: 1998-07-27
• Original language: English
• Number of items: 1
• Dimensions: 10.50" h x 8.50" w x 1.00" l,
• Binding: Hardcover
• 608 pages

Most helpful customer reviews

14 of 14 people found the following review helpful.
A Complete Work on Consumer Psychology
By A Customer
I read this book, during my first course in business.
After reading the book my thoughts on consumer psychology were better furnished; I was able to write a paper for my course evaluation that got me 99.25% and top rank.
The textbook is a strong reference that will be valuable to anyone working in Marketing. People, however, tend to find this science in particular more difficult than the other marketing sciences. The book, however, makes Consumer Behavior easy to understand.
Another related book although too simplistic in comparisson is Why We Buy by Paco Underhill.

3 of 4 people found the following review helpful.
Great insight of the marketplace and excellent examples
By A Customer
I am taking a college course titled after this textbook. It is very informative and gives helpful real life examples of how the principles are used in marketing today. My only problem with it is the information required to answer the questions at the end of the chapter is often not included in the chapter. My exams are given from those questions and many times I can't find the answers in the book. That can also be good because it makes me think for myself, but I wish I knew for sure if my exam answers are correct.

See all 2 customer reviews...

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^^ Get Free Ebook Mechanical and Electrical Systems in Buildings (5th Edition), by Richard R. Janis, William K. Y. Tao

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This extensively updated text and reference illuminates the modern realities of planning and constructing buildings with efficient, sustainable mechanical and electrical systems. Throughout, the authors place mechanical and electrical systems design in the overall context of the built environment. They extensively address engineers’ teamwork with architects, owners, and facility managers to provide high-quality, productive environments which reflect both environmental and cost concerns. Focusing on the “what,” “why,” and “how” of ME systems, they incorporate new developments in all major disciplines, including electrical, lighting, telecom, plumbing and HVAC. New coverage in this edition includes: HVAC design using VRF and chilled beam technologies; energy reclaim systems; dedicated outside air systems; assessment of solar thermal system efficiency; new fuel cell technology; updates on the economics of cogeneration, and much more.

• Sales Rank: #63064 in Books
• Brand: Brand: Prentice Hall
• Published on: 2013-07-21
• Original language: English
• Number of items: 1
• Dimensions: 11.00" h x 1.00" w x 8.50" l, 2.75 pounds
• Binding: Hardcover
• 576 pages

Features

• Used Book in Good Condition

About the Author
Richard R. Janis, a practicing professional engineer for 30 years, is engaged in research, evaluation and design of building environmental systems and sustainable energy technology. He has managed most of WTA's master planning and high-tech projects, responsible for establishing design criteria, systems selection, utility requirements, design implementation, and commissioning. Innovative concepts in laboratory and data center projects have won national design awards. In addition to project accomplishments he is author of Mechanical and Electrical Systems in Buildings (Prentice Hall 2004, 2001, 1997) and numerous articles on topical issues in the field. He has taught for over thirty years at Washington University, St. Louis. As an adjunct Associate Professor, Mr. Janis currently teaches building technology and sustainable design courses including "Building Systems," "and "Climate and Light" at Washington University.

Most helpful customer reviews

5 of 5 people found the following review helpful.
Great book for newbies!
By kane
If ur stepping into the building services industry, this book will be a comprehensive packaged info for your reading pleasure. Includes lotsa real-life diagrams, plan routings, concepts and explanation. It's 4am over here in Singapore and I've just finished reading one of the topics, just imagine how attractive the contents this book has! However, the only and regretable drawback is: the units are empirical which make it very difficult for me for in my country, we use SI metric units.

4 of 4 people found the following review helpful.
Mechanical and Electrical Systems in Buildings, 2nd
By A Customer
Very good book. Helps you understand the systems inside (and outside) of buildings in use everyday that most folks don't have a clue about. If you are interested in understanding how your building equipment functions this is a good book for you. Down to earth and well written. Recommend to property management personnel.

6 of 8 people found the following review helpful.
Mechanical and Electrical Systems in Buildings (3rd Edition)
By Nhan Nguyen
This book is terrible. If you are a certified HVAC specialist, it is for you. However, if you are new to this then it is a total waste of money. Explanation is bad, example are nowhere relate to the section discussed. And worst of all, there is no answer keys. You will not have a clue if you are correct or not. Every chapter there are as least half of the review question are calculations, yet in each chapter there will be probably one page showing how calculation is done. Example one of the simplest thing:

COP = Cooling Effect / Power Input. If you look up the index, you cannot find the word "cooling effect", find out whichever chapter they discuss, or show you how to calculate the "cooling effect".

You are in luck if you do not have class that uses this book. You have bad luck if you have a "good" teacher that using this book. You are doom if you have a "bad" teacher who using this book, might as well drop it. Waste of time and money.

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AC and Refrigerator on the job systems repair manual

• Sales Rank: #232953 in Books
• Published on: 1990-05-31
• Original language: English
• Number of items: 1
• Dimensions: 5.90" h x 1.20" w x 4.00" l,
• Binding: Paperback
• 426 pages

Most helpful customer reviews

16 of 16 people found the following review helpful.
for commercial applications
By s. mcelroy
I have done household and small commercial applications for 20+ years. I have recently been hired by a commercial refrigeration company. While I have not read the entire book it appears to be quite a comprehensive volume for commercial applications. Useful to make the transition I require. It is very helpful in answering my questions and providing additional information on the systems/components/effects/problems/reasons I am being introduced to on the job. Some of the details on each subject seem to be helpful to the professionals I work with. As one of the reviewers (who gave a one star rating) stated: all professionals should already have this knowledge. However, if I were a business owner I would want all my techs to have a copy of this book to speed the diagnosis and proper solution for the system's failure as opposed to simply replacing the failed part. (It seems to me the above mentioned reviewer should write his own book...I'd buy it).

12 of 14 people found the following review helpful.
easy to read review
By A Customer
I enjoy the book but the binding fell apart when I was on page 60. This wont hold up in my toolbox

26 of 34 people found the following review helpful.
Great Book
By A Customer
If you are looking to join the air conditioning field than this book is the book for you. I am 16 and going into working for my dad, he owns his an air conditioing business. He says that by reading this book i will be servicing a/c's in no time.

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** Ebook Download The Complete Guide to Human Resources and the Law (Complete Guide to Human Resources & the Law), by Dana Shilling

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Fast, simple, authoritative answers are included in this new second edition to many day-to-day HR legal questions such as: Can a worker who quits sue for wrongful termination? What changes does one need to make to policies and compensation in the wake of the dramatic new 2001 Tax Act? Is there any safe way to ask a worker about his retirement plans? HR professional swear by this guide because it saves them from having to call lawyers and wait for answers back, and gives them clear, plain English explanations they can use to guide management step-by-step. Written by an attorney, this resource approaches the subject based on recent government laws and regulations.

• Sales Rank: #2114319 in Books
• Published on: 1998-04
• Original language: English
• Number of items: 1
• Dimensions: 1.97" h x 7.30" w x 9.45" l,
• Binding: Hardcover
• 512 pages

Most helpful customer reviews

43 of 50 people found the following review helpful.
Shilling's Text is Jam Packed
By A Customer
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Stylistically, the book's sentences are jam-packed with information. This might prove difficult reading for some. In a few cases, a series of issues will be "hidden" by a single sentence that is oversimplified, but this is apparent only to a reader who is familiar with the field. The advantage is that the author has made a very creditable attempt to address all the issues. The author generally avoids drawing temporal or one-sided conclusions, which may mislead in a field that is fraught with disputes. I appreciate the even-handedness of this approach.
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9 of 9 people found the following review helpful.
Invaluable Reference Guide for Human Resources Personnel
By Bryan Carey
Human Resource managers and specialists have a lot of legal material to learn. They have to keep up with the latest changes in the laws that affect the way they handle employees and the way they administer benefits. This guide, updated each year since its initial release, is designed to help human resource personnel find the answers to legal questions.

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>> Download Business Ethics, by Michael Boylan Series Editor Basic Ethics in Action Series

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An introduction employing a worldview approach to the ethical issues that arise in the business world. The third title in the Basic Ethics in Action series, Business Ethics helps readers come to terms with their own ethical, aesthetic and religious values and subsequently react in a way that reflects those values. Covers all issues of professional practices with regard to competition, advertising, information technology, working conditions and affirmative action; gender issues; government regulation and the international marketplace. For professionals or others interested in defining, understanding and developing appropriate ethical standards in the workplace.

• Sales Rank: #4416658 in Books
• Published on: 2000-10-29
• Original language: English
• Number of items: 1
• Dimensions: 8.98" h x 1.02" w x 5.98" l, 1.21 pounds
• Binding: Paperback
• 424 pages

From the Inside Flap
Preface

This book aspires to introduce the student to important ethical issues that arise in the world of business. As such, it fits into that branch of ethics referred to as Applied Professional Ethics. Business Ethics is the third book in the series Basic Ethics in Action. The series includes this book and two other anthologies on applied professional ethics: Environmental Ethics and Medical Ethics. The series (for which I am the general editor) also features other (generally single author) titles in Normative and Applied Ethics. These will include social and political philosophy, professional ethics, human rights, and legal ethics (among others in an expanding list). The series will also include focus books that are about half as long as the current one on particular moral issues, such as genetic engineering, international business, and informed consent. Basic Ethics in Action includes both types of book. The series aspires to the pattern set by Prentice Hall's influential Foundations of Philosophy series of the 1960s and 1970s.

The series is anchored by Basic Ethics, an essay on Normative Ethics and Metaethics. Instructors and students of ethics can use (1) Basic Ethics alone or with other primary texts in an ethics course, (2) Basic Ethics with one of the applied texts in the series in an ethics course that emphasizes an integration of theory and practice, or (3) one or more of the applied texts in courses concentrating on practice. DISTINCTIVE FEATURES OF THIS BOOK

This book includes an original interview with a prominent person who faces the practical challenges of ethical issues in business daily; a discussion of competition and a linking principle to decision making; an ethical methodology for linking theory to action; a discussion of gender issues as they relate to business, E-business, and the Internet; and a method for students to follow to write an essay using the information presented.

The book begins by introducing the student to my theory of worldview, or Weltanschauung. This concept is one of the unifying themes of Basic Ethics. I believe that acknowledging one's worldview and its relation to the common worldview (the worldview created by a particular community) is a crucial element in explaining and justifying what we value. This critical model, in turn, leads to what I call a linking principle to action. In the case of Business Ethics, I have constructed criteria that describe fair competition that I believe will allow students to move from theory to practice. A full exposition of this principle is found in my essay "The Principle of Fair Competition" in Chapter Four.

Chapter One also presents an interview with Mel Streeter, who runs the largest African American-owned architectural firm in the Pacific Northwest. This interview is presented to help students gain some perspective on the central themes in this book from the point of view of a successful practitioner in the field.

Chapter Two presents four ethical theories, which are not meant to be exhaustive. For readers who desire a more complete treatment of the major ethical theories, I suggest Basic Ethics or another source that explores some of the more prominent ethical theories.

Chapter Three addresses the nature of the corporation. Is a corporation a nameless piece of property—a shield behind which employees, stockholders, directors, and officers can hide from the responsibility for their actions? Certainly, that was part of the raison d'être of its creation. But should it be that way? Are there models by which to understand the corporation—such as its being an individual or including various entities (stakeholders) that interact with the company in some meaningful way? This chapter examines several ways to view the corporation to understand ethical issues related to it.

Chapter Four discusses the issues of professional practice. Since I believe that understanding professional practice is essential to understanding and developing guidelines for fair competition, Chapter Four is a key chapter in the book. After a section on the concept in general, several articles examine one established profession, advertising. Next the chapter examines the amorphous, emerging area of information technology and the Internet. Advertising and information technology offer practical applications of the key linking principle in the book: the standards of professionalism within business.

Chapter Five extends this discussion to issues within the corporation, specifically working conditions, affirmative action, and gender issues. Each of these addresses situations affecting the status of the employee within the corporation and the way she or he is treated. Intracorporate ethical issues operate together to create what has been termed corporate culture.

Finally, Chapter Six examines the corporation in the national regulatory environment and the international environment. The reasons that regulation is needed and what groups should provide it are discussed. The second topic involves moral absolutism and how to compete adequately in markets that have morally corrupt practices.

Beginning with Chapter Three, each chapter ends with a section on how to respond to case studies that contain ethical issues. Each section presents one step in this process so that by the end of Chapter Six, the student should have developed the ability to write an essay responding to case studies involving ethical issues.

A part of these sections in the core chapters of the book presents case studies depicting situations related to topics discussed in the chapter's readings. These case studies are separated into two groups, macro cases and micro cases. The macro case takes the point of view of someone in a managerial or supervisory role who considers business ethics from a systemic perspective. The point of view in the micro cases is of salespeople, secretaries, and middle managers who must make decisions that have ethical implications. Through these case studies, the student has an opportunity to react to the readings and test his or her own attitudes by writing an essay.

Basic Ethics in Action has an argument-based style and tone and intends to challenge the reader to think about some of the various ethical implications involved in specific situations. I have found that discussion of the more controversial premises focuses debate in a way that is satisfactory for both instructor and student.

Many may wish to read Business Ethics along with an ethical theory text (such as Basic Ethics). Others will want to delve more deeply into issues of practice by finding topics that interest them and then doing their own interview of people in the field. I believe that getting a sense of what real life is like is important. It puts these cases and principles into a context that can be more easily integrated into the students' worldview. This is, after all, the purpose of a course on Business Ethics. It helps students refine their practical decision-making skills so that they might be better able to live following a worldview that is, above all else, good. ACKNOWLEDGMENTS

As in all projects of this sort, there are many to thank. First, I would like to thank the following reviewers: David Griffith, Ouachita Baptist University; Michael J. Olivette, Syracuse University; and David Redle, University of Akron (Ohio).

Next I would like to thank Ross Miller, my editor, for his support on this book and on the series Basic Ethics in Action. The series is already bearing the marks of his insightful judgment. I am also grateful to Katie Janssen, assistant editor, and to my able production editor, Linda B. Pawelchak.

I would also like to mention the help I have received both from Marymount University's research librarians, especially Margaret Norden and Marge Runge, and from Pat Milmoe McCarrick and the staff at the National Reference for Bioethics Literature (they also have a good collection on business ethics).

Finally, I would like to mention my family: Arianne, Seán, Éamon, and Rebecca. Their lives and the values they teach me are a constant source of strength and sustenance.

Michael Boylan

From the Back Cover

Business Ethics is a text in Basic Ethics in Action, a major new series undertaken by Prentice Hall under the general editorship of Michael Boylan. Books in the series will examine issues in normative and applied ethics from a holistic, worldview perspective. This series will feature texts that examine general issues as well as those more closely aligned to business ethics, medical ethics, environmental ethics, and professional ethics. The anchor volume to this series is Basic Ethics, a text that presents an evaluation of the major ethical theories through a novel critical device based on personal worldview (a compendium of the facts and values that guide our lives).

In Business Ethics , Boylan presents a collection of readings that examine traditional issues within a pedagogical context of his worldview methodology.

Excerpt. © Reprinted by permission. All rights reserved.
Preface

This book aspires to introduce the student to important ethical issues that arise in the world of business. As such, it fits into that branch of ethics referred to as Applied Professional Ethics. Business Ethics is the third book in the series Basic Ethics in Action. The series includes this book and two other anthologies on applied professional ethics: Environmental Ethics and Medical Ethics. The series (for which I am the general editor) also features other (generally single author) titles in Normative and Applied Ethics. These will include social and political philosophy, professional ethics, human rights, and legal ethics (among others in an expanding list). The series will also include focus books that are about half as long as the current one on particular moral issues, such as genetic engineering, international business, and informed consent. Basic Ethics in Action includes both types of book. The series aspires to the pattern set by Prentice Hall's influential Foundations of Philosophy series of the 1960s and 1970s.

The series is anchored by Basic Ethics, an essay on Normative Ethics and Metaethics. Instructors and students of ethics can use (1) Basic Ethics alone or with other primary texts in an ethics course, (2) Basic Ethics with one of the applied texts in the series in an ethics course that emphasizes an integration of theory and practice, or (3) one or more of the applied texts in courses concentrating on practice.

DISTINCTIVE FEATURES OF THIS BOOK

This book includes an original interview with a prominent person who faces the practical challenges of ethical issues in business daily; a discussion of competition and a linking principle to decision making; an ethical methodology for linking theory to action; a discussion of gender issues as they relate to business, E-business, and the Internet; and a method for students to follow to write an essay using the information presented.

The book begins by introducing the student to my theory of worldview, or Weltanschauung. This concept is one of the unifying themes of Basic Ethics. I believe that acknowledging one's worldview and its relation to the common worldview (the worldview created by a particular community) is a crucial element in explaining and justifying what we value. This critical model, in turn, leads to what I call a linking principle to action. In the case of Business Ethics, I have constructed criteria that describe fair competition that I believe will allow students to move from theory to practice. A full exposition of this principle is found in my essay "The Principle of Fair Competition" in Chapter Four.

Chapter One also presents an interview with Mel Streeter, who runs the largest African American-owned architectural firm in the Pacific Northwest. This interview is presented to help students gain some perspective on the central themes in this book from the point of view of a successful practitioner in the field.

Chapter Two presents four ethical theories, which are not meant to be exhaustive. For readers who desire a more complete treatment of the major ethical theories, I suggest Basic Ethics or another source that explores some of the more prominent ethical theories.

Chapter Three addresses the nature of the corporation. Is a corporation a nameless piece of property—a shield behind which employees, stockholders, directors, and officers can hide from the responsibility for their actions? Certainly, that was part of the raison d'être of its creation. But should it be that way? Are there models by which to understand the corporation—such as its being an individual or including various entities (stakeholders) that interact with the company in some meaningful way? This chapter examines several ways to view the corporation to understand ethical issues related to it.

Chapter Four discusses the issues of professional practice. Since I believe that understanding professional practice is essential to understanding and developing guidelines for fair competition, Chapter Four is a key chapter in the book. After a section on the concept in general, several articles examine one established profession, advertising. Next the chapter examines the amorphous, emerging area of information technology and the Internet. Advertising and information technology offer practical applications of the key linking principle in the book: the standards of professionalism within business.

Chapter Five extends this discussion to issues within the corporation, specifically working conditions, affirmative action, and gender issues. Each of these addresses situations affecting the status of the employee within the corporation and the way she or he is treated. Intracorporate ethical issues operate together to create what has been termed corporate culture.

Finally, Chapter Six examines the corporation in the national regulatory environment and the international environment. The reasons that regulation is needed and what groups should provide it are discussed. The second topic involves moral absolutism and how to compete adequately in markets that have morally corrupt practices.

Beginning with Chapter Three, each chapter ends with a section on how to respond to case studies that contain ethical issues. Each section presents one step in this process so that by the end of Chapter Six, the student should have developed the ability to write an essay responding to case studies involving ethical issues.

A part of these sections in the core chapters of the book presents case studies depicting situations related to topics discussed in the chapter's readings. These case studies are separated into two groups, macro cases and micro cases. The macro case takes the point of view of someone in a managerial or supervisory role who considers business ethics from a systemic perspective. The point of view in the micro cases is of salespeople, secretaries, and middle managers who must make decisions that have ethical implications. Through these case studies, the student has an opportunity to react to the readings and test his or her own attitudes by writing an essay.

Basic Ethics in Action has an argument-based style and tone and intends to challenge the reader to think about some of the various ethical implications involved in specific situations. I have found that discussion of the more controversial premises focuses debate in a way that is satisfactory for both instructor and student.

Many may wish to read Business Ethics along with an ethical theory text (such as Basic Ethics). Others will want to delve more deeply into issues of practice by finding topics that interest them and then doing their own interview of people in the field. I believe that getting a sense of what real life is like is important. It puts these cases and principles into a context that can be more easily integrated into the students' worldview. This is, after all, the purpose of a course on Business Ethics. It helps students refine their practical decision-making skills so that they might be better able to live following a worldview that is, above all else, good.

ACKNOWLEDGMENTS

As in all projects of this sort, there are many to thank. First, I would like to thank the following reviewers: David Griffith, Ouachita Baptist University; Michael J. Olivette, Syracuse University; and David Redle, University of Akron (Ohio).

Next I would like to thank Ross Miller, my editor, for his support on this book and on the series Basic Ethics in Action. The series is already bearing the marks of his insightful judgment. I am also grateful to Katie Janssen, assistant editor, and to my able production editor, Linda B. Pawelchak.

I would also like to mention the help I have received both from Marymount University's research librarians, especially Margaret Norden and Marge Runge, and from Pat Milmoe McCarrick and the staff at the National Reference for Bioethics Literature (they also have a good collection on business ethics).

Finally, I would like to mention my family: Arianne, Seán, Éamon, and Rebecca. Their lives and the values they teach me are a constant source of strength and sustenance.

Michael Boylan

Most helpful customer reviews

0 of 0 people found the following review helpful.
An excellent introduction
By Doug Erlandson
"Business Ethics," edited by Michael Boylan, is as good an introduction to the subject of morality and business as is on the market. Beginning with two chapters that provide an introduction to ethical theory in general, the book then presents a variety of viewpoints on the follow topics: The corporation as an individual, stakeholders, competition and the practice of business, advertising, information technology, working conditions, affirmative action, gender issues, government regulations, and issues regarding the international marketplace (including bribery and universal codes of conduct).

The various sections provide a well-balanced set of articles by a wide variety of authors representing diverse viewpoints. Each section is preceded by a brief but helpful introduction written by Boylan himself. At the end of each major section is a discussion of how to evaluate a case study.

The current edition has been on the market for about a dozen years now. However, there is a second edition scheduled to come out in the fall of 2013. This edition is not currently available for review.

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